According to the provided information, which statement about referrals is true?

The statement that referral allows for choice without obligation accurately captures the essence of what a referral should represent in the context of title business and marketing practices. A proper referral is intended to guide someone to a service or professional but does not impose any pressure or requirement for them to use that service. In this way, referrals are meant to empower individuals to make informed choices based on their circumstances and options available.

Referrals foster an environment of trust and voluntary engagement, as they provide recommendations based on experience or knowledge without any financial strings attached or coercive tactics. This aspect of freedom in choice is crucial in maintaining ethical standards and ensuring that clients feel comfortable proceeding in whatever direction they feel is best for their needs.

In contrast, forms of referral that imply coercion, direct business in a mandatory manner, or always involve financial compensation would deviate from this ideal, suggesting that such practices may not uphold the principles of fair competition and transparent service provision in the title industry.